Providing Market Intelligence for 40 Years

In The News

Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share

According to a report by Parks Associates, that 86% of the households in the United States of America that have subscribed to the internet are proud owners of at least one smartphone. Following the iPhone, is the South Korean company, Samsung Electronics Co. Ltd., with a market share of around 31%. The gap between the market shares of both these companies is just 9%, thanks to Samsung’s more pocket-friendly phones.

From the article "Apple Inc. (AAPL) Dominates the US Market with 40 Percent Share" by Ali Raza.

Previously In The News

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...