In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

May 25, 2016

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL up to 20%, despite the fact that the new hardware was only available for the final few months of the year. That's within spitting distance of Amazon and Google, which were tied for second place with a 22% share.

This is good timing for an AAPL living room resurgence, especially one that isn't tied to slashing prices and accepting lower margins.

That Parks Associates report showed set-top video streamer adoption is gaining steam (they were in 36% of broadband-equipped U.S. households in 2015 compared to 27% in 2014) and predictions are for sales to hit 86 million units globally by 2019.

From the article "Apple Inc.’s (AAPL) Apple TV Is Back In The Game" by Brad Moon.

‹
1
2
...
140
141
142
143
144
145
146
...
769
770
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

Previously In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

Smart Home Evolution: Elephant in the Room

Hulu CEO Plots A Way To Stand Out From The Crowd In Online TV

Report: Broadband Users Will Drive Solar In 2017

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us