A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscription service convert to paying subscribers, according to Parks Associates.
Apple teased Apple TV+ in March, announcing plans to offer the service on devices outside its own ecosystem that will feature a slate of original series and documentaries, with big names such as Steven Spielberg, Reese Witherspoon, Jennifer Aniston and Oprah Winfrey.
From the article "Apple Eyes $9.99 Price for Apple TV+ – Report " by Jeff Baumgartner.
Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...
As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of househo...
Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12%...
Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...
