Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share and the company seldom discounts. That means its Apple TV costs at least $149, or as much as $200 for a 4K version with lots of space for downloads.
From the article "Apple explored a TV-streaming dongle as a cheap alternative to Apple TV" by Joan Solsman.
As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
