Providing Market Intelligence for 40 Years

In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share and the company seldom discounts. That means its Apple TV costs at least $149, or as much as $200 for a 4K version with lots of space for downloads.

From the article "Apple explored a TV-streaming dongle as a cheap alternative to Apple TV" by Joan Solsman.

Previously In The News

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive