Providing Market Intelligence for 40 Years

In The News

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-branded consumer electronic (CE) devices are consistently higher than scores for the same CE devices of other brands.

Those devices include smartphones, tablets, computers, and smartwatches. A NPS evaluates how loyal customers are to a brand. 

Parks Associates measures the power and influence of brand ecosystems on consumer attitudes, product ownership, brand loyalty, and future purchase intentions. The Dashboard focuses on four main brand ecosystems—Apple, Amazon, Samsung, and Google—and includes data and discussion of additional brands within individual CE categories, along with historical numbers.

From the article, "Apple devices have high net promotor scores across consumer electronic products" by Dennis Sellers

Previously In The News

Netflix Has Low 'Churn' Rate Among Top OTT Services

Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers. Looking at all U.S. broadband subscrib...

New Amazon Prime Monthly Sub Aims At Netflix

It would seem that offering the new monthly deal lets Amazon give viewers a way to see current Amazon original series, perhaps in binge mode, a few times a year rather than maintaining the service all...

OTT Churn Still High

By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That’s a slight rise from the second...

Netflix's Distracting Buffering

Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive