Register

I agree with the Privacy Policy

In The News

Apple devices have high net promotor scores across consumer electronic products

July 24, 2024

home automation

consumer electronics

Net Promoter Score

Apple World Today

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-branded consumer electronic (CE) devices are consistently higher than scores for the same CE devices of other brands.

Those devices include smartphones, tablets, computers, and smartwatches. A NPS evaluates how loyal customers are to a brand.

Parks Associates measures the power and influence of brand ecosystems on consumer attitudes, product ownership, brand loyalty, and future purchase intentions. The Dashboard focuses on four main brand ecosystems—Apple, Amazon, Samsung, and Google—and includes data and discussion of additional brands within individual CE categories, along with historical numbers.

From the article, "Apple devices have high net promotor scores across consumer electronic products" by Dennis Sellers

Previously In The News

40 Cars To Add Android Auto This Year

While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy."...

Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years

U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...

T-Mobile Aims For 40M More POPs With 700 MHz In 2016

More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...

A Warm Welcome …

Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...

‹
1
2
...
617
618
619
620
621
622
623
...
730
731
›