Providing market intelligence for more than 35 years

In The News

Apple confirms 9 September press event to launch iPhone 6S

So we can expect to hear plenty about Apple’s digital assistant, and indeed this is thought to be a reference to the fact that Siri will come integrated with the new Apple TV box, possibly with a microphone in the remote control allowing for voice searches and commands.

The Apple TV hasn’t been doing so well lately, and according to the latest figures from Parks Associates, it has slipped into fourth position in terms of streaming media box sales over in the US, behind Roku, Google and Amazon’s Fire TV. So this refresh seems a timely one…

From the article "Apple confirms 9 September press event to launch iPhone 6S" by Darren Allan.

Previously In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

Almost half of all US internet households now have a security system

Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service. “Technologies like int...