Providing market intelligence for more than 35 years

In The News

Apple confirms 9 September press event to launch iPhone 6S

So we can expect to hear plenty about Apple’s digital assistant, and indeed this is thought to be a reference to the fact that Siri will come integrated with the new Apple TV box, possibly with a microphone in the remote control allowing for voice searches and commands.

The Apple TV hasn’t been doing so well lately, and according to the latest figures from Parks Associates, it has slipped into fourth position in terms of streaming media box sales over in the US, behind Roku, Google and Amazon’s Fire TV. So this refresh seems a timely one…

From the article "Apple confirms 9 September press event to launch iPhone 6S" by Darren Allan.

Previously In The News

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...