Providing Market Intelligence for 40 Years

In The News

Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough

Market researcher Parks Associates has put out a new report on how the streaming media device market fared last year. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in last year with Fire TV and Fire TV Stick. At this point, Apple, Amazon, Google (NASDAQ:GOOG)(NASDAQ:GOOGL), and Roku are completely dominating the streaming media device market, gobbling up a combined 86% of all units in 2014. Roku led the pack with 34% unit market share, followed by Google with 23% share.

Parks Associates estimates that one in five U.S. households now own at least one streaming media device. That level of penetration suggests that this market still has room to grow, even domestically, especially as cord-cutting continues and consumers look for alternative ways to get their entertainment.

From the article "Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough" by Evan Niu.

Previously In The News

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive