Providing market intelligence for more than 35 years

In The News

Apple, Hollywood Honchos Put Heads Together

The Apple TV came in fourth, behind Amazon's Fire TV, Google's second-place Chromecast and Roku's pack-leading set-top devices, in Parks Associates' tally of streaming device sales in 2014. Amazon and Netflix have displayed some weaknesses, though.

Amazon has been focusing on disrupting the status quo in fashion similar to Apple's ecosystem- building strategy, according to Pund-IT's King, but in some cases, those bets have blown up in the company's face.

"Netflix has been a true disruptor, especially of conventional cable services, and has also done well with original programming," he pointed out, "which means the company will be squarely in Apple's crosshairs should rumors be true."

From the article "Apple, Hollywood Honchos Put Heads Together" by Quinten Plummer.

Previously In The News

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...