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Apple’s Swift Playgrounds expands to drones, robots

“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas research and consulting firm.

Already, Apple has a strong following among younger consumers. Last year, 39 percent of 18- to 24-year-olds in the U.S. purchased an Apple product, compared with the 23 percent who bought a Samsung device, according to Parks Associates. Samsung is the leading maker of devices that run Google’s Android operating system, the chief rival to Apple’s iOS software.

But iPad sales have declined. In Apple’s fiscal second quarter, the number of iPads sold dropped 13 percent to 8.9 million compared with a year earlier.

From the article "Apple’s Swift Playgrounds expands to drones, robots" by Wendy Lee.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

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