Providing Market Intelligence for 40 Years

In The News

Apple's Newest Product: The Apple TV

If you witnessed the San Francisco event on the 9th of September this year, you might have noticed that Apple mentioned something about “fixing the TV experience”, which indeed has transformed into a rather boring and redundant activity in the last years. The Apple TV is the solution and it comes with two different processors: the 32 GB one, valued at 149$ and the 64 GB one, valued at $199.

Just to be clear, the Apple TV is not exactly “original”, brand new and a game breaker. It has already been on the market for some time, but it is the fourth of its type and has not had any other model in the last three years. The company’s battles have become rather rough in the last few years with Google, Amazon and Roku trying to bit out of the market as much as they could.

Apple felt that it was time to fight back because of all the competition. Each of these giants has tried to come up with unique content to either keep their existing clients or attract new ones. We are talking about features like games, content providers and even voice search. Clearly, everybody is grabbing everything they can from the market and nobody intends to let anything slip through.

What might have given Apple the idea to move forward was the placement from Parks Associates. Parks Associates is a research company that wanted to see how popular media streaming devices behave in terms of sales in the US. Apple came in at fourth place and that must not have been easy to take in considering its reputation.

From the article "Apple's Newest Product: The Apple TV" by John Birks. 

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report f...

YouTube Premium No Longer Among Top 10 Streaming Services in the US

The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive