In The News

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

February 05, 2018

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, while roughly 20 percent of people enjoyed using them for tasks like accessing a calendar and searching for recipes.

From the article "Apple’s HomePod Has Arrived. Don’t Rush to Buy It." by Brian X. Chen.

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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About Parks Associates

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

91% of viewers like streaming aggregation, survey says

Streaming is heading toward a breaking point with consumers

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