Providing market intelligence for more than 35 years

In The News

Apple’s Aim Is on the Camera Market

Harry Wang, senior director of research for mobile and health at Parks Associates, agrees that the “gap between smartphone camera and DSLR is shrinking,” and that Apple has further narrowed whatever space remains with the software updates it unveiled alongside the iPhone 7 Plus release. While the phone lags behind high-end DSLRs in areas like optical zoom and depth of field, Wang wrote in an email, “users of entry-level DSLR cameras would be thrilled to trade bulkiness for easy-to-carry convenience and editing-on-the-go benefits of a smartphone.”

From the article "Apple’s Aim Is on the Camera Market" by Jordan G. Teicher.

Previously In The News

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...