Providing market intelligence for more than 35 years

In The News

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.”

Now 45 percent of those polled said move-in ready could mean new construction. And new-home sales nationally are at their highest in nearly a decade.

For existing homes, pollsters found “move-in ready” condition was boosted by updated heating/cooling (according to 85 percent of those who wanted move-in ready living); updated kitchen and bathrooms (83 percent); and new appliances (74 percent.)

From the article "Anxious About Real Estate? 6 Trends Making Housing Worrisome" by Jonathan Lansner.

Previously In The News

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...

Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...

The Future Of Building Homes Is Now Intertwined With The Auto World

Research group Parks Associates reports that 35% of households are familiar with the potential for EVs charging at home to automatically minimize costs by charging when rates are low, and 51% say its...