Login credentials are meant to be shared among members of a household, sure. But according to research firm Parks Associates, unauthorized sharing can add up to about $500 million in lost revenue for companies like HBO, Amazon, Netflix, and Hulu, which USA Today says are used by around 58% of Americans.
Although some of those companies don’t consider password sharing to be a major issue, a poll by USA Today found that 36% of adult Americans who use premium TV streaming services have shared their passwords before.
From the article "Andy Samberg’s Password Sharing Gag at the Emmys Is No Joke for Streaming Services" by LA Independent.
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Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
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