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Andy Samberg’s Password Sharing Gag at the Emmys Is No Joke for Streaming Services

Login credentials are meant to be shared among members of a household, sure. But according to research firm Parks Associates, unauthorized sharing can add up to about $500 million in lost revenue for companies like HBO, Amazon, Netflix, and Hulu, which USA Today says are used by around 58% of Americans.

Although some of those companies don’t consider password sharing to be a major issue, a poll by USA Today found that 36% of adult Americans who use premium TV streaming services have shared their passwords before.

From the article "Andy Samberg’s Password Sharing Gag at the Emmys Is No Joke for Streaming Services" by LA Independent. 

Previously In The News

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

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