Providing market intelligence for more than 35 years

In The News

Andy Samberg’s Password Sharing Gag at the Emmys Is No Joke for Streaming Services

Login credentials are meant to be shared among members of a household, sure. But according to research firm Parks Associates, unauthorized sharing can add up to about $500 million in lost revenue for companies like HBO, Amazon, Netflix, and Hulu, which USA Today says are used by around 58% of Americans.

Although some of those companies don’t consider password sharing to be a major issue, a poll by USA Today found that 36% of adult Americans who use premium TV streaming services have shared their passwords before.

From the article "Andy Samberg’s Password Sharing Gag at the Emmys Is No Joke for Streaming Services" by LA Independent. 

Previously In The News

TargetSpot Releases Industry's First Report On Attitudes Towards Digital Audio Advertising

TARGETSPOT has released the results of its "Attitudes Towards Digital Audio Advertising" study. Conducted by PARKS ASSOCIATES, this report unveils key new insights about what drives response and engag...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive