Netflix does not disclose churn, which represents the percentage of subscribers who discontinue service within a quarter. The subscription streaming pioneer’s churn was pegged around 9% last August by Parks Associates — lower than Hulu Plus and Amazon Prime Video.
From the article "Analyst Says Upcoming Netflix Price Hike To Increase Churn" by Erik Gruenwedel.
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
