In The News

Analyst: Nearly half OTT Subs Multiple Subscribers

January 02, 2017

Streaming Video Tracker

Advanced Television

Findings from research and analysis firm Parks Associates research show that 31 per cent of US broadband households have multiple OTT service subscriptions, representing nearly one-half of the 63 per cent of US broadband households subscribing to at least one OTT service.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, Senior Director of Research, Parks Associates. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.”

From the article "Analyst: Nearly half OTT Subs Multiple Subscribers" by advanced-television.com

Previously In The News

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

‹
1
2
...
160
161
162
163
164
165
166
...
758
759
›