Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago.
While the adoption has been impressive, Parks Associates notes potential signs of a plateau in early 2025, suggesting the initial growth phase may be maturing. Yet viewing hours continue to climb.
While FAST channels have grown rapidly, Parks Associates’ data suggesting a potential plateau raises questions about long-term viability.
From the article, "Analysis: How free streaming is reshaping television’s future while viewers drown in choice" by Dak Dillon
Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...
In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a...
Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate...
In a recent decision, the U.S. Court of Appeals for the 9th Circuit upheld industry participants contention that subscribers’ sharing of their OTT video service passwords without the consent of their...
