Providing Market Intelligence for 40 Years

In The News

Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?

And it could be a watershed moment for the cord-cutting set. That's because live sports contests are one of the few things that remain hard to see without a pay-TV subscription, and when it comes to sports in this country, it doesn't get any bigger than the NFL.

"Sports is a major driver of pay-TV subscription uptake in many parts of the world," said Brett Sappington, director of research at Parks Associates, a tech industry research firm. "If sports becomes widely available on streaming services, it could drive a further shift in viewing to online."

At first blush, Yahoo's deal with the NFL doesn't look like it would be that significant. Under the deal's terms, Yahoo will broadcast one -- yep, just one -- NFL game this fall. The contest, which will be held in London, will be on the air at 8:30 a.m. Central, which is not exactly prime time. And the contest will pit the Buffalo Bills against Jacksonville Jaguars, neither of which counts among the league's powerhouses or its most popular teams.

From the article "Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?" by Troy Wolverton.

Previously In The News

10 Indications 2018 Will be a Big Year for Smart Home Installations

In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive