Providing Market Intelligence for 40 Years

In The News

Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?

And it could be a watershed moment for the cord-cutting set. That's because live sports contests are one of the few things that remain hard to see without a pay-TV subscription, and when it comes to sports in this country, it doesn't get any bigger than the NFL.

"Sports is a major driver of pay-TV subscription uptake in many parts of the world," said Brett Sappington, director of research at Parks Associates, a tech industry research firm. "If sports becomes widely available on streaming services, it could drive a further shift in viewing to online."

At first blush, Yahoo's deal with the NFL doesn't look like it would be that significant. Under the deal's terms, Yahoo will broadcast one -- yep, just one -- NFL game this fall. The contest, which will be held in London, will be on the air at 8:30 a.m. Central, which is not exactly prime time. And the contest will pit the Buffalo Bills against Jacksonville Jaguars, neither of which counts among the league's powerhouses or its most popular teams.

From the article "Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?" by Troy Wolverton.

Previously In The News

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

Apple Plans Global Launch For Its TV Subscription Service: Report

The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

Netflix Heads Digital Video Services List, But There Are Questions

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive