Providing Market Intelligence for 40 Years

In The News

Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?

And it could be a watershed moment for the cord-cutting set. That's because live sports contests are one of the few things that remain hard to see without a pay-TV subscription, and when it comes to sports in this country, it doesn't get any bigger than the NFL.

"Sports is a major driver of pay-TV subscription uptake in many parts of the world," said Brett Sappington, director of research at Parks Associates, a tech industry research firm. "If sports becomes widely available on streaming services, it could drive a further shift in viewing to online."

At first blush, Yahoo's deal with the NFL doesn't look like it would be that significant. Under the deal's terms, Yahoo will broadcast one -- yep, just one -- NFL game this fall. The contest, which will be held in London, will be on the air at 8:30 a.m. Central, which is not exactly prime time. And the contest will pit the Buffalo Bills against Jacksonville Jaguars, neither of which counts among the league's powerhouses or its most popular teams.

From the article "Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?" by Troy Wolverton.

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Three out of four consumers worry about internet hacking

Hacking concerns are high among consumers, particularly those who own connected devices. Worry that their computers could be hacked, and their broadband connections too, is high, said a new report fro...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive