Providing Market Intelligence for 40 Years

In The News

Amidst Dismal Numbers, YouTube Dials Back Its Premium Service

As predicted, very few people wanted to pay up.

According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US.

Company executives have fiercely guarded the service’s subscription numbers. But YouTube is now pulling back on its Premium offerings, a move that may be speaking volumes.

From the article "Amidst Dismal Numbers, YouTube Dials Back Its Premium Service" by Daniel Sanchez.

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...