Providing Market Intelligence for 40 Years

In The News

Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub

With the average US internet household subscribing to 6.1 video services, according to Parks Associates research, consumers have access to thousands of titles across multiple services, making it difficult to find something to watch. This difficulty in finding something to watch is one of the leading reasons why consumers cancel their streaming subscription service, with 17% of US internet households citing the inability to find good programming as a reason for cancelling a streaming subscription service.

From the article, "Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub" by Michael Goodman

 

Previously In The News

Parks Associates Confirmed As Knowledge Partner For Autonomous Car Detroit

Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...

Amazon Fire TV is selling better than Apple TV

Will the rumored new model help Apple TV get back up the rankings? If recently released data from Parks Associates is correct, Apple TV slipped down from third to fourth place in the rankings of th...

Motorola tackles smartwatch market’s woman problem

According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners....

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates. Roku and Google's Chromecast were th...