Providing Market Intelligence for 40 Years

In The News

Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub

With the average US internet household subscribing to 6.1 video services, according to Parks Associates research, consumers have access to thousands of titles across multiple services, making it difficult to find something to watch. This difficulty in finding something to watch is one of the leading reasons why consumers cancel their streaming subscription service, with 17% of US internet households citing the inability to find good programming as a reason for cancelling a streaming subscription service.

From the article, "Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub" by Michael Goodman

 

Previously In The News

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...