Providing market intelligence for more than 35 years

In The News

Amazon Takes On Netflix With New Standalone Streaming Service

Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team.

But Netflix is a formidable opponent: In a recent Morgan Stanley poll, 29% of people surveyed said that Netflix has the best original content--beating HBO for the first time, and trouncing Amazon Prime, which just 5% said had the best material. Netflix also has the most loyal subscribers of all its competitors, according to research from Parks Associates.

From the article "Amazon Takes On Netflix With New Standalone Streaming Service" by Rob Price.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...