Providing market intelligence for more than 35 years

In The News

Amazon Strikes Back at Apple With the New Fire TV

Nearly 20% of U.S. broadband households owned at least one streaming media player last year, according to research firm Parks Associates. Roku was the market leader, accounting for over a third of new device sales, followed by the Google Chromecast, Amazon Fire TV, and Apple TV -- in that order.

Amazon launched the Fire TV last April, but Apple didn't update the Apple TV last year -- which possibly explains why the latter slipped to fourth place. Since both companies launched new set-top boxes this year, the 2015 sales figures should give us a clearer idea of which device is more popular. 

From the article "Amazon Strikes Back at Apple With the New Fire TV" by Leo Sun.

Previously In The News

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...