Providing market intelligence for more than 35 years

In The News

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The Siri-like voice interface proved to be quite capable in playing selected music, answering a question about the weather, or ordering a pizza delivery from Domino’s. But since Amazon opened their voice technology to developers last year, there has been an explosion of new uses for Alexa based directly on connected products within the home as consumers are finding it a lot easier to talk to one device whenever they need something done.

“We started thinking about Echo and Alexa and it was hard for us to imagine in a couple of years any kind of interaction with technology that would not be voice driven,” said David Isbitski, the chief evangelist for Alexa. Isbitski spoke on Tuesday at the CONNECTIONS Home Conference hosted by Parks Associated in South San Francisco, California.

From the article "Amazon's Alexa Speaks To The Connected Home" by Mark Albertson.

Previously In The News

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...