Providing Market Intelligence for 40 Years

In The News

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The Siri-like voice interface proved to be quite capable in playing selected music, answering a question about the weather, or ordering a pizza delivery from Domino’s. But since Amazon opened their voice technology to developers last year, there has been an explosion of new uses for Alexa based directly on connected products within the home as consumers are finding it a lot easier to talk to one device whenever they need something done.

“We started thinking about Echo and Alexa and it was hard for us to imagine in a couple of years any kind of interaction with technology that would not be voice driven,” said David Isbitski, the chief evangelist for Alexa. Isbitski spoke on Tuesday at the CONNECTIONS Home Conference hosted by Parks Associated in South San Francisco, California.

From the article "Amazon's Alexa Speaks To The Connected Home" by Mark Albertson.

Previously In The News

It's Really Hard to Make Money With Virtual Reality Games

Considering the high profile of the launch we're talking about 2,300 is an awfully low number, even factoring in some of the criticisms of Light Repair Team #4 and its sparse marketing. That speaks to...

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...