Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-supported Roku Channel. So far, it’s been having a positive effect.
Roku’s second-quarter platform revenue grew 96% year-over-year, with advertising revenue representing the largest driver. The company said ARPU in the second quarter increased 48% year-over-year to a record $16.60, driven by growth in video advertising.
From the article "Amazon rumors show ad-supported video picking up steam" by Ben Munson.
According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...
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Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
