Providing market intelligence for more than 35 years

In The News

Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast

Amazon also has a strained relationship with Google. That’s in part because of Amazon’s decision to use a “forked” version of Android for its tablet software, but it’s mostly because Amazon is increasingly cutting into Google’s core search business. Amazon doesn’t have a video app for Google’s Chromecast or Android video devices, either.

Apple’s new box is supposed to go on the market in late October, the same time that Amazon’s ban kicks in. Amazon, Google and Roku are also rolling out new versions of their streaming hardware. Amazon introduced its first streaming TV box and stick in 2014; Parks Associates reports Amazon overtook Apple for third place that year.

From the article "Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast" by DAWN CHMIELEWSKI.

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive