Providing Market Intelligence for 40 Years

In The News

Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast

Amazon also has a strained relationship with Google. That’s in part because of Amazon’s decision to use a “forked” version of Android for its tablet software, but it’s mostly because Amazon is increasingly cutting into Google’s core search business. Amazon doesn’t have a video app for Google’s Chromecast or Android video devices, either.

Apple’s new box is supposed to go on the market in late October, the same time that Amazon’s ban kicks in. Amazon, Google and Roku are also rolling out new versions of their streaming hardware. Amazon introduced its first streaming TV box and stick in 2014; Parks Associates reports Amazon overtook Apple for third place that year.

From the article "Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast" by DAWN CHMIELEWSKI.

Previously In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...