Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. marketplace. According to Parks Associates, 8% of U.S. broadband households own a VR headset, while just 25% are familiar with VR headsets. The research firm’s new study, "Virtual Reality: The Evolving Ecosystem," found that consumer familiarity with VR technology stayed stuck on approximately one-fourth of U.S. broadband households between 2017 and 2018.
From the article "Amazon Prime Video app arrives on Oculus Go VR headset " by Ben Munson.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
