Providing Market Intelligence for 40 Years

In The News

Amazon Prime Music has ‘several million people using it'

“Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched,” said Boom. “I can tell you that our hours are growing faster than our users – a good sign, because it means people are getting more and more engaged with our service.”

Boom’s comments came shortly after a piece of research from Parks Associates claimed that Prime Music was the most popular streaming subscription service in the US, used by 10% of broadband households ahead of Pandora One (6%) and Spotify Premium (4%). At the time, we noted that this suggested close to 10m Amazon Prime Music users in the US alone.

From the article "Amazon Prime Music has ‘several million people using it’" by Stuart Dredge.

Previously In The News

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...