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In The News

Amazon Music Unlimited Streaming Service Is Ready for Prime Time

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, based on its latest survey of Americans. Alexa will also play "mood music" depending on the situation you mention for example "exercise music".

From the article "Amazon Music Unlimited Streaming Service Is Ready for Prime Time" by Dante Lobos. 

Previously In The News

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

Hear the future: IoT voice control

Topping market research firm Parks Associates’ list of Top 10 Consumer IoT Trends in 2017 is this: Voice control is vying to become the primary user interface for the smart home and connected lifestyl...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

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