The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US broadband households, while in June analyst Cowen ran a study that found 16% of US respondents using Prime Music, behind only satellite radio at 22%, but more than double Spotify Premium (7%) and Apple Music (6%).
From the article "Amazon Music Unlimited Joins The Battle Of The Streaming Funnels" by www.musically.com
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
