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Amazon modifies ad revenue, impressions share policy for international Fire TV apps

July 31, 2023

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks Associates shared with StreamTV Insider last year. It competes in the space against Roku, Apple TV, Google TV and native smart TV platforms; in the United States, Amazon and Roku collectively hold an 80% share, Parks Associates reported.

taken from the article, "Amazon modifies ad revenue, impressions share policy for international Fire TV apps" by Matthew Keys

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U.S. Video Consumption Tops 43 Hours Per Week

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Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Previously In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Video Consumption Tops 43 Hours Per Week

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

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