Providing market intelligence for more than 35 years

In The News

Amazon Lights Up Fire TV With 4K

Amazon also introduced the Amazon Fire TV Gaming Edition, a $139.99 option that bundles the new Amazon Fire TV box, a new game controller (featuring a headphone jack and voice search), a 32 GB microSD card, and two games: Shovel Knight and Disney’s Ducktales.

Amazon’s new Fire TV lineup comes the week after Apple introduced a new, more open Apple TV device that does not support 4K/UHD. Roku is rumored to be working on a 4K-capable version of its streaming platform. According to Parks Associates, Roku led the OTT streaming device sector with 34% of units sold in 2014, followed by the Google Chromecast (23%), Amazon Fire TV, and Apple TV.

Amazon is also launching the Fire TV Stick with Voice Remote, offering that duo for $49.99, with shipments slated to begin October 22. Amazon still sells the Fire TV Stick (without the voice remote) for $39.99.

From the article "Amazon Lights Up Fire TV With 4K" by Jeff Baumgartner. 

Previously In The News

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...