Providing market intelligence for more than 35 years

In The News

Amazon Lights Up Fire TV With 4K

Amazon also introduced the Amazon Fire TV Gaming Edition, a $139.99 option that bundles the new Amazon Fire TV box, a new game controller (featuring a headphone jack and voice search), a 32 GB microSD card, and two games: Shovel Knight and Disney’s Ducktales.

Amazon’s new Fire TV lineup comes the week after Apple introduced a new, more open Apple TV device that does not support 4K/UHD. Roku is rumored to be working on a 4K-capable version of its streaming platform. According to Parks Associates, Roku led the OTT streaming device sector with 34% of units sold in 2014, followed by the Google Chromecast (23%), Amazon Fire TV, and Apple TV.

Amazon is also launching the Fire TV Stick with Voice Remote, offering that duo for $49.99, with shipments slated to begin October 22. Amazon still sells the Fire TV Stick (without the voice remote) for $39.99.

From the article "Amazon Lights Up Fire TV With 4K" by Jeff Baumgartner. 

Previously In The News

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...