Providing market intelligence for more than 35 years

In The News

Amazon Lights Up Fire TV With 4K

Amazon also introduced the Amazon Fire TV Gaming Edition, a $139.99 option that bundles the new Amazon Fire TV box, a new game controller (featuring a headphone jack and voice search), a 32 GB microSD card, and two games: Shovel Knight and Disney’s Ducktales.

Amazon’s new Fire TV lineup comes the week after Apple introduced a new, more open Apple TV device that does not support 4K/UHD. Roku is rumored to be working on a 4K-capable version of its streaming platform. According to Parks Associates, Roku led the OTT streaming device sector with 34% of units sold in 2014, followed by the Google Chromecast (23%), Amazon Fire TV, and Apple TV.

Amazon is also launching the Fire TV Stick with Voice Remote, offering that duo for $49.99, with shipments slated to begin October 22. Amazon still sells the Fire TV Stick (without the voice remote) for $39.99.

From the article "Amazon Lights Up Fire TV With 4K" by Jeff Baumgartner. 

Previously In The News

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...