In The News

Amazon Levels Playing Field With Netflix

April 17, 2016

First, it should be noted that Netflix is currently dominating the SVoD space domestically. Research from Parks Associates finds that Netflix has now captured 52% of the US broadband household market, while Prime Video's penetration in that market is only 24%. More glaringly, only 9% of the Netflix sub base has canceled their subscription, while the churn rate at Prime Video is 19%.

From the article "Amazon Levels Playing Field With Netflix" by www.seekingalpha.com

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About Parks Associates

Amazon Levels Playing Field With Netflix

Previously In The News

Research: 38% US internet homes subscribe to sports streaming service

Streaming services reach 91% of U.S. households, Parks Associates reports

Fixed Wireless Capable of Providing MDUs With Gigabit Speeds: Report

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

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