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Amazon Levels Playing Field With Netflix

First, it should be noted that Netflix is currently dominating the SVoD space domestically. Research from Parks Associates finds that Netflix has now captured 52% of the US broadband household market, while Prime Video's penetration in that market is only 24%. More glaringly, only 9% of the Netflix sub base has canceled their subscription, while the churn rate at Prime Video is 19%.

From the article "Amazon Levels Playing Field With Netflix" by www.seekingalpha.com

Previously In The News

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

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More than 200 OTT services active in the U.S. market, research group says

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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