Providing market intelligence for more than 35 years

In The News

Amazon just soared past Apple in the streaming TV market

Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space.

Parks Associates looked at general media device sales in the United States over the past year, and found that Roku, Google, Amazon, and Apple accounted for 86% of the overall market.

Of those four brands, the firm notes that Roku and Google's Chromecast dominated the market in 2014, accounting for 34% and 24% of the US streaming market respectively. 

From the article "Amazon just soared past Apple in the streaming TV market" by Lisa Eadicicco.

Previously In The News

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...