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In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have been competing for market share since Amazon launched the Fire TV line in 2014. 

From the article "Amazon Fire TV tops 30 million active users, seeming to beat Roku" by Joan Solsman.

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Home Entertainment 2025: The Push for Profits

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Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...

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After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....

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