Providing market intelligence for more than 35 years

In The News

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and then something goes wrong. Their Wi-Fi isn’t efficient enough to support all the devices across the house, or the devices don’t all work together, or the homeowners can’t figure out how to set the network up, and, ultimately, they aren’t blown away by the potential of the smart home.

What the Echo has proven, is that when your devices go beyond answering questions to actually conversing with you and listening and learning your context, then they are proving their value. People are starting to appreciate the benefits from this initial round of speech-enabled products. They like the frictionless interaction through voice, and they are rapidly incorporating devices like the Echo Show into their day-to-day lives. Positive experiences are then encouraging them to take the plunge with other smart home technologies. According to Parks Associates, 53 percent of owners of smart speakers with personal assistants, like Amazon Echo and Google Home, report having a smart home device as well.

From the article "Amazon Echo Show Ushers in Smart Home Transformation" by Miles Kingston.

Previously In The News

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...