Providing market intelligence for more than 35 years

In The News

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and then something goes wrong. Their Wi-Fi isn’t efficient enough to support all the devices across the house, or the devices don’t all work together, or the homeowners can’t figure out how to set the network up, and, ultimately, they aren’t blown away by the potential of the smart home.

What the Echo has proven, is that when your devices go beyond answering questions to actually conversing with you and listening and learning your context, then they are proving their value. People are starting to appreciate the benefits from this initial round of speech-enabled products. They like the frictionless interaction through voice, and they are rapidly incorporating devices like the Echo Show into their day-to-day lives. Positive experiences are then encouraging them to take the plunge with other smart home technologies. According to Parks Associates, 53 percent of owners of smart speakers with personal assistants, like Amazon Echo and Google Home, report having a smart home device as well.

From the article "Amazon Echo Show Ushers in Smart Home Transformation" by Miles Kingston.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

'Top 10' consumer IoT trends and players to watch

Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment service...