Providing market intelligence for more than 35 years

In The News

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing a data privacy or security issue in the past 12 months, an increase of 50% over five years.

From the article, "Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label" by Bob Woods

Previously In The News

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...

Super Bundling: The future of mobile bundling

According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

Are Viewers Cutting Back on Streaming?

In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.  "Consumers are spending less, but rather than...

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Parks Associates June 25 announced that new data found a 30% drop in spending for streaming SVOD services, with the average U.S. internet household spending about $63 per month on streaming video serv...